Head of Marketing
April 8
🔄 Hybrid – Bay Area
Description
• Develop and execute a strategic marketing plan that aligns with the company's goals and objectives, including brand positioning, messaging, and go-to-market strategies. • Create and implement customer acquisition strategies to expand our customer base and drive revenue growth. • Craft and implement a comprehensive Account Based Marketing (ABM) strategy that aligns with the company's goals and objectives. • Identify and define target accounts and segments for personalized marketing campaigns. • Lead the planning and execution of ABM campaigns across various channels, including email, social media, digital advertising, and more. • Utilize data and analytics to measure the performance of marketing campaigns, track KPIs, and make data-driven decisions for continuous improvement. • Oversee the creation of compelling content, including blog posts, whitepapers, case studies, videos, and infographics to engage and educate our target audience. • Collaborate with content creators to develop customized content and messaging for target accounts. • Select and manage marketing technology tools and platforms that support ABM efforts. • Identify events and conferences to attend to drive lead generation and support sales. • Build and lead a high-performing marketing team, providing guidance, mentorship, and support to team members. • Collaborate closely with sales, product, and customer success teams to ensure alignment and achieve revenue targets. • Develop and manage the marketing budget, ensuring efficient allocation of resources. • Provide regular reports and updates on the performance of marketing efforts to senior leadership.
Requirements
• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. • Proven track record of success in B2B marketing, including Account Based Marketing. • Experience in the healthcare or health tech industry. • Experience managing all facets of marketing and external agency relationships • In-depth knowledge of ABM strategies, tools, and best practices. • Excellent leadership and team management skills. • Strong analytical and data-driven decision-making abilities. • Identify and measure success metrics; regularly monitor those metrics and report them to the leadership. • Proficiency in marketing technology platforms, CRM systems, and analytics tools. • Outstanding communication and presentation skills. • Ability to thrive in a fast-paced startup environment and adapt to changing priorities. • Preferred Experience & Skills: Experience in the behavioral or mental health category
Benefits
• Health Insurance Coverage (medical, dental, and vision) • Life Insurance • Short and Long-Term Disability Insurance • Flexible Spending Accounts • Flexible Paid Time Off • Holiday Pay • 401(k)
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