Search Performance Manager

May 16

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Vanta

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Vanta is the leading trust management platform that helps simplify & centralize security for organizations of all sizes.

SOC 2 • ISO 27001 • HIPAA • PCI • GDPR

201 - 500

💰 $40M Series B on 2022-10

Description

• Analyze global paid search campaigns and drive daily optimizations as needed across bids and keywords • Drive short, medium, and long-term workstreams to optimize ad copies, sitelinks, and landing page content for evergreen campaigns and product or campaign expansions • Proactively monitor the competitive landscape to continue refining expansion strategies • Work cross-functionally with other channels to understand what’s impacting paid search performance and what tactics can be leveraged to influence demand. Communicate any roadblocks in the performance of campaigns • Plan, develop, and implement new paid search strategies to drive site traffic and new qualified leads with a focus on improving CPA and scaling conversion volume • Manage Google’s portfolio of Search, Display, Remarketing, and Video media and Bing • Communicate with stakeholders regularly to discuss performance, goals, and deliver results • Ensure accurate conversion tracking and attribution through data QA

Requirements

• Proficiency with Google Suite but having a Google AdWords certification would be a bonus • Deep knowledge of the SEM industry and the paid search advertising model • Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns • Agency experience preferred with managing multiple clients with monthly budgets ranging between $250,000-$500,000 per client • Additional qualifications include strong analytical, communication, and research skills • Understands the dependencies required for SEM growth and can collaborate with marketing stakeholders on demand generation • Has experience managing other paid digital ad platforms and is interested in expanding the scope to other channels since this role isn’t limited to just SEM • Has experience managing a high volume of PPC campaigns across multiple countries and will tailor campaign strategies based on local nuances • Learn the business. Understand services to build effective keyword/campaign strategies • Has the capacity to troubleshoot issues, adapt to changes, and find innovative solutions to challenges • Given the dynamic nature of digital marketing, staying updated with industry trends, algorithm changes, and emerging technologies is vital for success in this role

Benefits

• Industry-competitive compensation • 100% covered medical, dental, and vision benefits with dependents coverage • 16 weeks fully-paid parental Leave for all new parents • Health & wellness and remote workplace stipends • 401(k) matching • Flexible work hours and location • Open PTO policy • 9 paid holidays in the US • Offices in SF, NYC, Dublin, and Sydney