Customer Marketing Program Manager

August 23

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WalkMe™

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Driving successful organizations with digital adoption.

SaaS Solutions • User Experience • Customer Support • Online Training • Customer Experience

1001 - 5000

💰 $90M Series G on 2019-12

Description

• Develop and execute lifecycle marketing strategies to achieve adoption, retention & growth goals • Develop a strong understanding of the Customer Journey and improve that journey • Develop and execute digital-first engagement methods • Monitor and analyze campaign performance to optimize results and ROI • Create and manage customer segmentation and targeting strategies

Requirements

• Bachelor's degree in marketing, business, customer success or related field • 5+ years of experience in lifecycle marketing or related field • Strong understanding of customer behavior and segmentation • Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot • Excellent communication and collaboration skills • Strong analytical skills and ability to use data to inform decisions • Experience with A/B testing and experimentation • Experience with HTML and CSS for email design

Benefits

• Inclusive programs and initiatives for diversity and equal pay • Flexible work arrangements • Supportive culture focusing on community • Professional development opportunities • Comprehensive health care coverage and 401(k) program