Paid Media Manager
2 days ago
🏡 Remote – Anywhere in California
Description
• Develop, execute, manage and report on paid media strategies • Build and maintain strong, deep client relationships • Strategically build, manage, and optimize client paid digital marketing accounts • Actively manage and seek ways to improve account performance • Generate new quarterly content encompassing blog posts, webinars, or other multimedia formats • Enhance client relationships through a comprehensive understanding of their strategic growth objectives • Create a test hypothesis and implement landing page optimization tests • Troubleshoot minor to complicated client issues independently and complex issues with support • Help create and execute educational initiatives for the paid media team • Provide support for client services deliverables during the sales process • Stay on top of new and emerging industry trends, technologies, and platform advancements
Requirements
• 3+ years experience in paid media campaign management • 2+ years of experience with Google Analytics or other comparable web analytics platforms • Experience managing campaigns across multiple digital advertising channels including paid search, paid social, display, and video • Extensive knowledge of paid search platforms and optimization tactics on Google AdWords and Bing Ads • Google Analytics and Google Tag Manager experience is preferred • Experience with programmatic platforms and media buys is a bonus! • Expertise in performance paid media principles such as keyword targeting, audience segmentation, and conversion tracking • Proven success in optimization of paid media campaigns to hit CPA, ROAS, and other relevant client goals • Experience analyzing, interpreting, compiling and presenting paid media campaign data to drive business decisions • Advanced level skills in MS Office Suite and Google Suite, particularly in Excel and Google Sheets • Excellent research and analytical skills • Ability to multitask and thrive in a fast paced environment • Advanced and courteous written, verbal, and visual communication skills • Excellent time management and the ability to meet deadlines under pressure • Extremely data- and detail-oriented • Demonstrated ability with managing a full client workload consisting of mid-to-high complexity clients
Benefits
• Competitive salaries • 3 months fully paid Parental Leave • Hybrid work option in Richmond, VA • 8 hours of paid volunteer time per quarter • Profit sharing • 401k with 3% non-elective contributions • A comprehensive health and wellness benefits package including 3 medical plans (with dental and vision insurance) • Life insurance, short-term and long-term disability • 2x a year company-wide meetup in Richmond, VA
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