Program Manager, Loyalty

August 17

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Xsolla

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Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games.

game payments • local payment solutions • online game monetization • microtransactions • in-game payment solutions

201 - 500

Description

• Develop a strategic vision for the loyalty program that aligns with the company's business objectives and enhances the overall customer experience • Create, implement, and maintain a multi-faceted loyalty program that includes rewards, promotions, and exclusive perks to drive customer retention and brand loyalty • Establish and maintain strategic partnerships with loyalty program market leaders to unlock new regions for distribution • Manage budgets and financial expectations of the loyalty program • Update product vision and strategy quarterly and maintain a product development roadmap on portfolio and program levels • Grow existing team and hire new experts a strong team to drive growth and align with the business strategy • Collaborate with marketing, product, account, integration, and business development teams to drive the evolution of Xsolla's loyalty program • Work closely with data analytics teams to gather insights and refine the program based on customer behavior and preferences • Continuously improve cross-domain interactions between domains and products • Develop and execute targeted communication strategies to engage and educate customers about the loyalty program • Implement personalized communication tactics, including email campaigns, social media initiatives, and in-game messaging, to drive participation and loyalty • Regularly analyze key performance indicators (KPIs) to measure the success of the loyalty program • Utilize data-driven insights to identify areas for improvement and implement optimization strategies to enhance program effectiveness • Identify and establish strategic partnerships to enhance the value proposition of the loyalty program • Negotiate and manage relationships with external partners to expand the program's offerings and benefits • Align with the Executive team leads to meet market and stakeholder expectations

Requirements

• Bachelor's degree in marketing, business, or a related field; Master's degree preferred • 10+ years of experience in loyalty programs • 5+ years of experience in partnership management • 5+ years experience as a people manager of a significant team size (~30+) • Excellent interpersonal and negotiation skills • Team player, fast learner, and highly flexible