Senior Vice President, Digital Experience

June 25

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Zeno Group

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The fiercely independent and global integrated communications agency, born from PR.

Consumer/Brand Marketing • Health • Digital Strategy • Enterprise Technology • Social Media

501 - 1000

Description

• This role is a key business and team lead in a fast-paced, high-energy setting in our LA office. We’re looking for a strategist, a thinker and a builder with a passionate drive to win and grow business and culture.  Performance-minded creativity is our MO, and we want someone with a strong track record of driving digital marketing (inclusive of creator marketing, paid media, social media and content marketing) for reputable brands. We need someone with a consultant mindset who knows which levers to pull across paid, owned and organic channels and can clearly communicate their rationale. • The expectation is that a qualified candidate at the SVP level would be equal parts team leader, digital strategist, account driver and new business master. You should demonstrate the ability to counsel senior clients, work collaboratively with and bring digital marketing expertise to large partner agencies, develop thoughtful approaches to accomplish business objectives, navigate large organizational structure, translate data points into meaningful insights and act as a compassionate team lead. We want people to rally behind you, in LA and across our global network. • Bottom line – we want someone who will crush their day to day and be a true leader at the agency.

Requirements

• Must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request accommodation due to a disability or sincerely held religious belief or an exception required under applicable law.  • 12+ years of digital/integrated marketing experience. • An expert problem solver with a growth mindset. • A strategist with an obsession in unearthing audience intelligence and crafting audience personas. • A well-rounded marketer with a deep understanding of paid media. • A deep understanding of and experience in creator marketing and its role in the marketing mix. • An appetite to explore and test new technologies and emerging digital platforms. • One who can shepherd ideation from concept to execution by working with creative, strategy and planning. • A strong grasp of social platforms like Instagram, TikTok, Facebook, YouTube, Pinterest and more - we need an early adopter that can speak to both the macro and micro themes in social media. • A track record of driving campaigns with unique digital experiences and user engagement techniques. • A solid understanding of web analytics. • Ability to play quarterback and pull in internal teams as necessary.

Benefits

• Building client relationships. • Delivering clear POVs on digital marketing, performance marketing and creator/influencer trends. • Mining strategic work and data for consumer insights. • Developing and driving client pitch proposals. • Articulating ideas and presenting concepts to executives. • Represent the broader Zeno team in all circumstances.