Director of Marketing - Games

2 days ago

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AccelByte

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AccelByte is a battle-tested and extensible game backend supporting cross-platform accounts, matchmaking, in-game store,

ONLINE GAME FEATURES • GAME PUBLISHING • CLOUD TECHNOLOGY • PUBLISHING PLATFORM • GAME BACKEND

201 - 500

Description

• The Fractional CMO / Director of Marketing will be a 6-month contract-to-hire role. • This person will partner directly with the CRO to define and scale our marketing strategy. • We are looking for someone comfortable in a start-up marketing environment. • The person needs to have a passion for the games industry, be extremely creative, and willing to 'think out of the box' to create innovative marketing campaigns. • Develop a comprehensive Marketing Strategy inclusive of Web, Social, Events, Product, and Partner marketing that will drive awareness, opportunity pipeline growth, and adoption. • Own and manage the entire marketing lifecycle and budget preparing regular reports and forecasts to assess the team's performance and present marketing insights to the executive team. • Lead a high-performing event, product, and digital marketing team scaling through a 3rd party full-service agency. • Build and maintain strong relationships with existing and potential customer & partner marketing teams. • Stay up-to-date on industry trends, competitor analysis, and emerging technologies. • Establish targets to enable measurement of individual and group performance. • Cultivate an environment where team members are empowered and demonstrate a strong sense of ownership. • Conduct 1:1’s with team members on a regular basis to support the team’s career growth. • Work with cross-functional teams across global time zones to ensure collaboration.

Requirements

• Passion for the Games industry and technology! • Creative with the ability to think outside the box to deliver high-impact marketing & awareness campaigns. • Ability to identify game industry personas and speak to them in their own language with knowledge of where & how game technology personas find and consume information. • At least 5-7 years of B2B SaaS marketing experience, with a focus on building and executing digital marketing or product marketing campaigns. • Proficient in core game development concepts, including milestone definition, industry-standard KPIs, and Metrics. • Experience working in a global environment understanding cultural nuance and how that impacts content & messaging. • Advanced experience with HubSpot and Google Analytics platforms. • Advanced experience in Office Suite (PPT, Excel, Word). • Excellent communication, negotiation, and presentation skills. • Analytical mindset with the ability to interpret sales data and market trends. • Eagerness to learn new tools and technologies. • Proficiency in written and verbal English language to succeed in a remote work environment. • Flexibility to adjust to work routines/schedules, as required, to meet the needs of the company and the expectations of customers.

Benefits

• Competitive salaries • Full range of health benefits • Social activities • Career growth opportunities • Amazing team