Marketing Operations
July 26
🔄 Hybrid – San Francisco
Description
• Work with our Brand & Marketing Lead to create dashboards and reports that track marketing site activity, analyze inbound data, assess campaign performance and trends, measure pipeline impact, and determine actions to optimize performance. • Identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department. • Implement the foundation from a methodology and structural perspective for lead routing and scoring as we scale our GTM team. • Collaborate with our Product Marketing and Growth Marketing leads to create campaigns, upload contacts, track campaign performance, and assess impact on the pipeline to better understand channel efficiency. • Ensure the accuracy and timeliness of data, provide reports for management, and aid in the development of measurement plans that contain benchmarks and goals for each upcoming program or campaign. • Act as the primary owner of the marketing tech stack, managing vendor relations and integrations, and working closely with our Design Technologists and Data team.
Requirements
• 5+ years of experience in a marketing operations or revenue operations role • Deep knowledge and ability to track metrics across the entire sales funnel, from campaign engagement to MQL to SQL to Closed Won • Experience with multiple attribution models, reporting, and analytics • Strong analytical skills, able to draw insights and intelligence from marketing data, and strong communication skills (written and verbal) • A collaborative outlook and the ability to work effectively cross-functionally across teams, including data, sales, marketing, engineering, product, customer success, and more • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices • A good understanding of database structure, data hygiene, analytics, attribution, and a working knowledge of GDPR regulations
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