Product Marketing Manager
July 25
🔄 Hybrid – San Francisco
Description
• Develop new category definition alongside product positioning, messaging, and value propositions based on market research and customer insights. • Develop a deep understanding of industry firm segmentation, along with buyer personas, and create tailored positioning for our products to effectively reach each persona. Create internal guides that outline these insights for company-wide use. • Create and maintain marketing and sales collateral such as one pagers, sales decks, case studies, and product demos. • Work closely with Product Leads, Sales, and Customer Success to conduct market research, competitive analysis, and customer interviews to help inform our product roadmap and messaging. • Partner with Growth Marketing and Content Leads to develop and execute the go-to-market strategies for new product launches, updates, and on-going customer education of our product offerings. • Stay updated on industry trends, market dynamics, and customer needs to identify opportunities for product innovation and improvement. • Monitor and analyze key metrics such as product adoption, customer satisfaction, and engagement rate to measure marketing effectiveness.
Requirements
• 5+ years with Product Marketing experience, preferably in the SaaS/technology or Venture Capital/Private Equity industry. • Excellent written and verbal communication skills with the ability to create compelling content across channels (eg. marketing site, enablement material, decks, growth campaigns). • Analytical mindset with the ability to interpret data and make data-driven decisions. • Strong project management and organizational skills with the ability to manage multiple projects and deadlines. • A collaborative outlook and the ability to work effectively cross-functionally across teams, including product, sales, brand + product design, product, customer success, and more.
Apply Now
