Senior Director - Growth
3 days ago
🏡 Remote – Anywhere in California
Description
• Develop and implement comprehensive consumer marketing strategies aligned with the company's overall business objectives. • Identify market opportunities, consumer trends, and competitive landscape to inform strategic decisions and campaign development. • Lead the creation and execution of marketing campaigns across multiple channels, including social media, search, email, content marketing, and traditional media. • Oversee the development of creative briefs and promotional materials in partnership with Brand Creative. • Manage, mentor, and develop a team of marketing professionals, including direct reports and cross-functional team members. • Foster a collaborative and high-performance culture within the marketing department. • Develop and manage the consumer marketing budget, ensuring effective allocation of resources and optimization of marketing spend. • Monitor and report on financial performance, including ROI, KPIs, and other relevant metrics. • Work closely with internal stakeholders, including newsroom, product and finance, to ensure cohesive and effective marketing strategies. • Collaborate with external partners, agencies, and vendors to execute marketing initiatives and campaigns. • Track and analyze campaign performance metrics and adjust strategies as needed to achieve marketing goals. • Prepare and present regular reports on marketing performance, insights, and recommendations to senior leadership. • Stay abreast of industry trends, emerging technologies, and best practices in consumer marketing. • Drive innovation and creative thinking within the marketing team to stay ahead of market trends and competitive pressures.
Requirements
• 12+ years experience in marketing or related domains with a proven track record developing and scaling consumer acquisition, retention, and membership. • Strong analytical skills with experience in data-driven, audience-centric development. • Expertise in cross-channel marketing and tools, including paid media and email. • Excellent team management skills. • Agility with cross-functional collaboration across editorial, product, brand, communications, finance stakeholders. • Proactive, persistent approach to problem solving. • Strong metabolism of market trends and consumer behavior. • Sense of humor is a plus.
Benefits
• 401(k) with employer match • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network • Employer Health Savings Account (HSA) contribution for the high deductible health plan option • Dental and vision coverage • Primary caregiver 12-week paid leave • Generous vacation policy, plus holidays • One mental health day per quarter • Annual learning and development stipend • $100 monthly work-from-home stipend • Tele-mental health services through Headspace • OneMedical membership, including tele-health services • Personal health advocacy resources through HealthAdvocate • Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies • Increased work flexibility for parents and caretakers • Virtual company-sponsored social events • A strong and positive work environment • A commitment to an open, inclusive, and diverse work culture
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