Senior Manager, Marketing Planning & Performance Analysis

6 days ago

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Brex

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501 - 1000

💰 Series D on 2022-05

Description

• The Brex Marketing team is looking for an experienced Marketing Analyst to own, analyze and translate our data into effective strategic plans, insights and recommendations. • This person should also be seasoned with building marketing funnel and ABM models. • The Senior Planning & Performance Analyst will report into the Campaigns, Growth & Operations team, but will also partner with multiple marketing functions and channel owners to provide support with strategic analysis, forecasting, and insights for planning and performance optimization.

Requirements

• 5+ years in a Marketing Analyst role • Marketing data and analysis/planning experience and translation to insights for marketing planning and performance optimization is a MUST • Strategic marketing experience - experience leading or supporting marketing planning cycles, building plans, communicating impact at the leadership level, preferred • Experience with marketing channel mix analysis and planning, understanding and translating key metrics for major digital and offline marketing channels required • Experience with website analytics, understanding and translating key website metrics and events required • Experience with using data to plan campaigns and forecast demand delivery required • Experience with building marketing target models and forecasting demand required • Experience with attribution models, working with multiple model types, analyzing and translating insights from multi-touch attribution data required • Expert communication skills - ability to differentiate between ‘reporting the numbers’ and providing actionable insights; must be able to provide clear, actionable intelligence that can be easily digested and understood at the executive leadership level and actioned at the functional marketing team level