Marketing Director(Mandarin Speaking)
March 19
🏢 In-office - Bay Area
Description
• Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy aligned with our business goals. • Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry. • Brand Management: Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications. • Develop brand-building strategies that elevate our market presence and customer engagement. • Campaign Development and Execution: Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events. • Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly. • Stakeholder Engagement: Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies. • Build and maintain relationships with key industry partners, stakeholders, and influencers. • Leadership and Team Management: Lead and inspire the marketing team to achieve exceptional results. • Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement.
Requirements
• Bachelor's or master's degree in Marketing, Business Administration, or a related field. • Minimum of 8 years of marketing experience, with at least 5 years in a leadership role within the IVD or related healthcare industry. • Proven track record of developing and executing successful marketing strategies. • Strong understanding of the IVD market, products, and regulatory environment. • Exceptional leadership, communication, and collaboration skills. • Ability to think strategically and analytically, with a creative approach to problem-solving. • Proficiency in marketing analytics tools and platforms.
Benefits
• Health insurance: Companies usually provide medical insurance plans that cover the health expenses of employees and their dependents. • Maternity and family leave: Companies may offer paid maternity and family leave to allow employees time to care for a newborn or family members. • Retirement plans: Companies may offer 401(k) retirement plans, enabling employees to save for retirement through salary deductions and employer matching. • Paid time off: Companies generally provide paid vacation, sick leave, and personal days to allow employees time for relaxation, personal matters, or illness. • Flexible work arrangements: Companies may offer flexible work hours, remote work options, or flexible scheduling to help employees balance work and personal life. • Employee activities and social events: Companies may organize employee activities, team-building events, or social gatherings to promote communication and cohesion among employees.
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