User Acquisition Manager

June 7

Apply Now

Receive Emails with Similar Jobs

Crazy Maple Studio, Inc.

WebsiteLinkedInAll Job Openings

Our mission is to share compelling stories with readers, gamers, and story enthusiasts all over the world!

201 - 500

Description

• Skillfully execute campaigns, particularly on Meta (formerly Facebook), with a strong emphasis on AEO for IAP optimization. Knowledge of other ad platforms, Google ads, TikTok, etc., is a plus. • Collaborate with overseas marketing team in media buying efforts. • Work closely with the Creative Team, overseas marketing team and CEO to refine and identify high-performing concepts. • Optimize Campaigns Performance: This involves analyzing key metrics, conducting creative tests, fine-tuning audience targeting, and adjusting bids to enhance campaign effectiveness and maximize ROAS. • Data Driven and Reporting: Utilize diverse analytics tools to conduct thorough campaign analyses. Offer practical insights and strategies to boost campaign results and meet key performance indicators (KPIs). Regularly present reports on campaign outcomes. • Manage Budgets: Collaborate with overseas marketing team to allocate budgets effectively across media buying platforms. Monitor spending, adjust budgets as necessary to achieve campaign objectives, and refine strategies based on campaign data. • Be a quick learner with a knack for critical thinking, using data-driven metrics to optimize marketing strategies continuously. • Work in tandem with designers and overseas user acquisition team to launch cohesive and strategic campaigns. • Be adaptable, ready to step outside your comfort zone, and deliver results swiftly. • Exhibit motivation and a willingness to experiment with new ideas. • Demonstrate teamwork skills, able to follow directions but also take the initiative on independent projects.

Requirements

• A Bachelor's Degree in Marketing is preferred. • Minimum 3 years of experience in media buying/user acquisition, particularly on Facebook (Meta) • Proficiency in Mandarin (both reading and writing) is required. • Ability to excel in a fast-paced work environment. • Able to join late-night meetings with our overseas marketing team. • Skilled in Excel and PowerPoint. • Outstanding work ethic. • Strong organizational capabilities, particularly in managing dynamic projects. • Experience in media buying across various social channels (Facebook, Google, TikTok, etc.). • A deep passion for short-form drama content. • Ability to work onsite 4 days a week in our Sunnyvale office

Benefits

• Medical, Dental, and Vision benefits • Company paid Short Term, Long Term, and Life/AD&D insurance • Performance bonus plan • 401(k) plan with employer matching • Wellness Reimbursement Program • Referral Bonus Program • Generous Paid Parental Leave Program • Flexible time off program • Collaborative and fun social events, such as Boba Parties and MUCH MORE!