Director of Growth Marketing: Acquisition

August 17

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EarnIn

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Money at the speed of you.

mobile payments • financial services • Fintech • payroll • financial health

201 - 500

💰 $125M Series C on 2018-12

Description

• EarnIn is seeking a dynamic and results-driven Director of Growth Marketing to lead our paid growth strategy and execution that drives business results and new member growth. • The ideal candidate will have extensive experience in scaling growth through various paid media strategies across digital and traditional channels, a deep understanding of data analytics, and a passion for driving customer acquisition and revenue growth. • This person will lead, develop and execute a comprehensive paid experimentation strategy, lead strategic planning and media buying, and identify the optimal channel mix for best-in-class paid acquisition campaigns. • They will implement robust targeting, testing, and tracking capabilities, and lead a team of channel managers across various platforms, including paid search, paid social, affiliates, and offline/hybrid channels. • The role involves ensuring investment efficacy by balancing ROAS goals with business growth, and staying current with emerging B2C media channels and tactics.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. • 10+ years in-house and/or agency experience in paid acquisition, digital marketing, or a related field with at least 4 years in a leadership role. Fintech or financial services industry experience preferred. • Experience with media measurement and reporting methodologies, including Marketing Mix Models (MMM), Multi-touch Attribution (MTA), Data Clean Rooms, 3rd-party measurement tools, geo-holdouts, brand lift, and attention and engagement metrics. • Proven track record of growing consumer facing brands through experimentation with paid media across digital and traditional channels. • Possesses strong analytical and business acumen with a proven track record of optimizing paid media through a solid understanding of fundamental business concepts such as ROI, payback period, CAC/LTV, risk mitigation/hedging, and contingency planning. • Experience planning and executing media across top, mid, and lower funnel programs with deep understanding of data strategy, audience segmentation, channel planning, consumer insights and media investment. • Demonstrated ability to work with many cross-functional partners to achieve results especially with the brand, marketing analytics, and creative teams.