Director of Growth Marketing

July 20

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Modern Animal

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A new kind of veterinary clinic for animals and their humans.

Veterinary • Technology • Customer Service

201 - 500

Description

• Set the brand up for national scale by developing and oversee all aspects of our growth marketing tactics including paid acquisition, optimization of the website, Customer lifecycle and SEO strategies to drive customers for new and existing clinics, in new & existing markets, against growth targets • Establish KPIs and forecasting that maps to company business growth objectives, Monitor and regularly report on paid campaign performance on an established cadence building a robust & clear attribution and marketing measurement system • Mentor, inspire & manage the Growth team to achieve business results, and foster a culture of accountability, transparency, and excellence within the team • Drive customer lifecycle marketing programs to increase activation of clients, adoption of medical standards, and build customer lifetime value • Drive the creative development of our performance campaigns, clearly briefing in Content/Creative team and partnering closely on the final delivery • Work cross-functionally with Marketing, Product, and Finance to address gaps in our existing digital strategies and identify new areas & opportunities for growth • Develop a deep understanding of our marketing funnel and attribution and use data-driven insights to prioritize, lead, and implement performance marketing strategies to drive member conversion and optimize the funnel.

Requirements

• Minimum 8 years of relevant B2C growth or performance marketing experience, preferably growing a significant customer base in a startup environment • A minimum of 3+ years of people management experience, showcasing a history of building, growing, and effectively managing growth marketing teams • Deep experience with marketing measurement, attribution and conversion tracking—proven experience with web attribution is a must • A creative mindset with an ability to develop best-in-class campaigns, messaging and creative that represent the brand • Biased to action in iterative processes, willing to tackle problems hands-on and get things done, comfortable working with imperfect data • Exceptional leadership, communication and relationship building skills with proven ability to collaborate across functions to achieve and scale results • Strong analytical skills with ability to make decisions without perfect information, knowledge of Heap & SQL is a strong plus but not required • Based in Los Angeles, or willing to relocate

Benefits

• Excellent medical, vision, & dental coverage with various options to choose from • Free membership to One Medical for primary care • Access to behavioral and mental health services through Ginger • 401k savings plan with a company match • Flexible time off & paid parental leave • Free membership to Modern Animal for your pets and discounts on additional services • A collaborative team who has your back