Chief Marketing Officer

July 10

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Custom manufacturing made simple.

3D Printing • Prototyping and Manufacturing • CNC Machining • Additive Manufacturing • Urethane Casting

201 - 500

💰 $100M Series E on 2022-05

Description

• Be the driver on all marketing and branding topics between all functions • Increase brand awareness by benchmarking our current position and driving a plan to grow our brand • Coach and drive our growth marketing team to ensure we are pushing our messaging through the right marketing channels to acquire and activate prospects and customers, i.e. channels such as our website, SEO, SEM, EMAIL, etc. • Research our offerings and target markets and personas, as well as the entire customer journey, to make better decisions on competitive marketing strategies and tactics overall • Manage and control the marketing budget for all inbound and outbound marketing programs and people • Ensure execution of digital as well as face-to-face marketing campaigns and shows • Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads • Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions • Produce high-quality content for campaign and sales enablement purposes such as market surveys, Webinars, whitepapers, Case Studies, Blogs, Videos, etc. • Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators), and adjust strategy & activities to achieve them • Provide ongoing reporting, develop actionable insights, test and learn approaches to new initiatives

Requirements

• You have held executive leadership roles at a 100m+ company at the VP level and have helped those companies grow and scale to the $500M or billion dollar level • You are a visionary with a driven personality. You are highly analytical and strategic but also creative and hands-on • You have a proven track record, experience, and success metrics across all disciplines of marketing (product, branding, strategy, social media, communications, business development) • You have a strong understanding of inbound and outbound marketing for the enterprise, as well as “land and expand” B2B sales • You have experience in both transactional and enterprise go-to-market models • You have demonstrable experience positioning a company in a competitive market and winning market share • You possess an ROI-driven approach to marketing and strong attention to detail - you know your CAC, LTV, and ROI numbers and know how and when to invest or pull back according to those metrics • You have an experimental approach and have a bias towards decision making and action • You are a clear, effective communicator and have experience scaling companies beyond $100M • You are a collaborative, transparent, and hands-on environment • You have a good eye for design and creative assets • You have a selfless approach, a low ego, and a high intellectual curiosity • You are willing to admit loss and/or errors and learn and grow from them

Benefits

• Competitive medical, dental, and vision insurance • 401K plan • Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness • Annual Education stipend • Parental leave programs • Paid volunteer days • Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need • And much, much more!