Vice President, Marketing

July 24

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Figure

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Figure, powered by blockchain.

Home Equity Products • Blockchain • Consumer Lending • Financial Services • Asset Management

501 - 1000

Description

• As VP of Marketing, you will be instrumental in fueling substantial customer acquisition and growth across our embedded lending and direct to consumer strategies, as well our investor marketplace. • You will execute marketing campaigns targeted to both partners and sales people at our partner organizations, as well as the end-customers / borrowers. • Target partners include fintech platforms, mortgage banks, servicers, regional banks, credit unions, contractors, real estate and home services companies. • The expanding product offering includes a suite of products across lending and capital markets services. • Success in this role requires a synergistic marketing strategy across all segments Integrated marketing campaigns will incorporate earned / organic, direct mail, media / communications, paid, social, influencer, content and community. • You will be leading the team that drives and measures these efforts.

Requirements

• Minimum of 10+ years of marketing management experience, with a proven track record in a similar role particularly within the dynamic realms of growth-stage fintech or technology firms. • A blend of experience in both early-stage startups and established companies. • Track record of success in campaign development, strategic content planning, audience engagement, and leveraging various platforms to hit ambitious targets. • Ability to design compelling content and journeys based on market segment and customer demographics to increase top of funnel volume and conversion to maximize loan growth • An assertive and action-oriented leader adept at prioritizing pivotal initiatives and catalyzing customer adoption of Figure Technology Solutions offerings. Proficient in making informed decisions autonomously, taking full ownership of strategy and execution. • A compelling storyteller with a talent for effectively communicating across diverse audiences globally. Skillful in articulating the value proposition of Figure across a myriad of platforms. • Ability to clearly articulate and execute marketing strategy, including vision and strategy at the Board level, with the added capability to simplify complex technical concepts for non-technical audiences through effective communication. • An entrepreneurial mindset characterized by flexibility, experimentation, and resourcefulness, including the ability to build things from scratch, iterate quickly, and pivot on the fly. • Proven ability to communicate directly and act as an active listener, coupled with the capacity to prioritize and handle several projects simultaneously in a fast-paced environment, while also building strong relationships and collaborating across multiple internal cross-functional teams. • Adept at striking a balance between qualitative and quantitative data in daily operations. • Proficient in leveraging data insights to tailor messaging and optimize campaign effectiveness through rigorous testing and piloting. • Demonstrates unwavering drive to achieve tangible results and generate overall value for Figure Technology Solutions.

Benefits

• Competitive salary and growth opportunities • Company quarterly performance based bonus • Equity stock options package • Employer funded comprehensive health, vision, dental insurance and wellness program for employees and their dependents • Employer funded life and disability insurance coverage • Company HSA, FSA, Dependent Care, 401k, and commuter benefits • Up to 12 weeks paid family leave • In office, remote, and hybrid work location options • Home office and technology stipend for those working outside of a traditional office more than 75% of the time • Flexible time-off plan to empower employees to take the time off that they want and need • Continuing education reimbursement • Routine Team swag deliveries!