Vice President - Demand Gen Marketing

19 hours ago

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FloQast

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FloQast delivers workflow automation created by accountants for accountants.

Accounting • SaaS • Internet • Closing Software • Reconciliations

501 - 1000

💰 $110M Series D on 2021-07

Description

•Create and lead multi-channel demand generation programs to generate sufficient high-quality opportunities to support aggressive revenue targets and support various segmentation strategies of the business •Establish and manage demand generation budget, performance metrics, and ROI. Measure results, identify trends/insights and optimize spend and performance based on the insights across campaigns and programs •Lead the planning process for campaigns to drive the demand generation and account based programs •Collaborate with internal teams to evaluate, test, and refine the end-to-end digital channel customer experience, and oversee A/B testing programs •Collaborate across departments on campaign development, execution, measurement and optimization •Partner with other Marketing teams such as Product Marketing, Brand, Comms, as well as PR/AR and digital agencies to develop creative, impactful global large scale multi-channel campaigns •Partner and collaborate closely with global Sales teams to develop and generate qualified pipeline through outbound and inbound activities •Recruit, lead and mentor a high performing team of Demand Generation marketers •Model and maintain a culture that promotes the ability to balance high velocity and a high rate of change

Requirements

•Bachelor’s degree required •At least 9+ years of demand generation experience •Experience working at a SaaS company is strongly desired; B2B experience preferred •Proficiency in marketing automation systems (such as Hubspot) and integration with Salesforce and other data technologies •Strong organizational skills to effectively manage multiple people, and projects with tight deadlines •Ability to hire and retain top talent to build out an effective team •Creative and innovative thinker; when presented with a problem, comes up with innovative ways to address •Excellent analytical and quantitative skills to interpret data and translate it into action •Excellent communication skills, both written and verbal, with close attention to quality and detail •Energetic, positive and enthusiastic team player with strong interpersonal skills and collaborative orientation •Highly collaborative individual; high success with owning and managing cross-functional relationships within the Sales Org and other key stakeholders. •Ability to multi-task and execute in a fast-paced environment, often with changing priorities