Chief Marketing Officer

2 days ago

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AniLive is our VTubing App, with a mission to create a sustainable platform where all can live as they want to be.

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Description

• Lead the development and execution of comprehensive marketing strategies to promote AniLive across various platforms and channels with strategic insights for the existing and potential markets • Responsible for maximizing LTV and reducing acquisition costs • Lead marketing localization (ex. ASEAN) based on local research, drawing on that experience • Conceptualize and oversee the production of engaging and shareable content that resonates with our target audience, driving organic reach and generating buzz around AniLive • Build and maintain relationships with key media outlets, journalists, and influencers to secure press coverage and maximize visibility for our brand and projects. Develop press releases, media kits, and other PR materials as needed • Define and maintain the overall brand identity for our company and projects, ensuring brand consistency across all marketing materials and communications • Lead and mentor a team of marketing professionals, providing guidance, support, and inspiration to drive collaboration, creativity, and performance excellence • Manage marketing budgets effectively, allocating resources strategically to achieve maximum impact and ROI • Stay well-informed with the industry’s advancements and the emerging marketing technologies

Requirements

• Passion for the Japanese entertainment industry — anime, manga, gaming, VTubing... you must be an otaku! • Minimum 5 years experience as a senior marketing leader, particularly in the entertainment sector's digital, social, and emerging technologies such as VTubing • Previous experience leading and building out the marketing team structure • Business level English is required • You already have startup experience and enjoy the dynamics + face-paced nature inherent in startups • Proven track record of driving revenue by increasing sales through marketing activities • Experience building good relationships with internal and external stakeholders, especially as you work closely with the Design and Product teams • Excellent impersonal and communication skills, especially in a remote and multicultural working environment • Experience using Notion, GSuite, Microsoft Office, Slack, and Zoom

Benefits

• Fully remote work environment • Flexible and adaptable to various scenarios • Company off-sites 2x a year held in Japan