Enterprise Product Marketing Manager (CxO Programs)

August 27

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FocusKPI, Inc.

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FocusKPI is a data science and technology firm specializing in predictive analytics practice and methodologies.

Business Intelligence • Human Resources/Staffing Solutions • Risk Management • Multi-touch Attribution Model • ROI Improvement

11 - 50

Description

• Conduct in-depth market, customer, and competitive research to inform solution positioning and messaging • Craft compelling messaging and positioning that resonates with executive audiences and differentiates our products in the market • Develop high-quality content, including whitepapers, case studies, presentations, and thought leadership pieces • Create and deliver impactful sales enablement materials, including training sessions, sales decks, and competitive battle cards • Plan and execute integrated marketing campaigns with the Account Based Marketing team to drive awareness, demand, and adoption of the client’s solutions • Support customer engagements by ensuring their exec briefing content repository is up to date and gather feedback • Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for continuous improvement

Requirements

• 7+ years of experience in product marketing, with a focus on executive-level products or solutions • Strong strategic thinking, excellent communication skills, and the ability to create compelling content for executive audiences • Messaging and positioning, enterprise + executive expertise • Stakeholder management, executive presence, project management • Self-starter with a proven track record of driving successful marketing initiatives in a fast-paced environment • Ability to quickly understand and articulate complex technical concepts • Proven ability to work cross-functionally with product management, sales, and other marketing teams