ID.me
ID.me simplifies how individuals securely prove and share their identity online.
Affinity Marketing • Government Access • Digital Identity • Identity Verification • Group Discounts
1001 - 5000
Director/Sr. Director Product Marketing, Wallet
April 12
🏢 In-office - Bay Area
ID.me
ID.me simplifies how individuals securely prove and share their identity online.
Affinity Marketing • Government Access • Digital Identity • Identity Verification • Group Discounts
1001 - 5000
Description
• As a Product Marketing leader at ID.me, play a pivotal role in driving success of products in the market • Collaborate with cross-functional team, product management, sales, and other departments • Establish product marketing team for primary business line and segments • Develop compelling and differentiated product positioning and messaging • Lead go-to-market strategies for new product launches • Serve as a center of excellence for competitive intelligence • Conduct market research to identify trends, competitive landscape, and customer needs • Understand buyer personas deeply to inform Go-To-Market strategies • Cultivate and leverage customer testimonials, case studies, and success stories
Requirements
• Bachelor of Arts Degree • 15+ years B2B product marketing experience • Experience operating in a multi-product environment • Effective storyteller translating complex, highly technical subject matter into easy-to-understand content • Strong strategic thinker • Agile, data-driven operator • Experience operating in growth stage companies • Experience supporting sales teams • Comfortable with mix of individual contribution and team management • Track record of building and managing high performance teams • Identity, payments or trust and safety domain experience a plus
Benefits
• Comprehensive medical, dental, vision, health savings account • Flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts) • Basic and voluntary life and AD&D insurance • 401(k) with company match • Parental leave • Unlimited paid time off subject to the terms and conditions of the PTO policy • 8 company-wide holidays • Short and long-term disability insurance • Accident and critical illness insurance • Referral bonus policy • Employee assistance program • Pet insurance • Travel assistant program • Wellbeing and childcare discounts • Benefit advocates • Learning and development benefit
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