Sr. Director, Lifecycle and Brand Marketing

August 17

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Ingenio

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Ingenio is the world’s largest media and marketplace platform dedicated to helping a diverse global community find the light$1. .$1

E-commerce • Marketplaces • Live Advice • Online Services • Commerce Platform

201 - 500

💰 $232M Venture Round on 2021-08

Description

• We are seeking an experienced and transformative Senior Director, Lifecycle and Brand Marketing to lead our customer-centric marketing efforts for our US Marketplaces. • In this role, you will be responsible for developing and implementing strategies that drive customer engagement, and retention, ultimately contributing to revenue growth. • Reporting to the President, you will own the customer journey strategy across US marketplaces, with the majority of time spent on our largest brand, Keen. • This position involves leading a skilled team and requires a deep understanding of and experience with customer journey mapping, segmentation, personalization, multi-channel marketing, PLG, digital reporting and analytics. • You will use your passion for customer engagement to work collaboratively across multi-functions advising, growing and assessing opportunities. • You will have a passion for data, confidently dissecting it and having the ability to understand the balance between our business goals and overall customer engagement.

Requirements

• Minimum of 10+ years in marketing, with a proven track record of developing, launching, and scaling campaigns that drive customer retention • Highly analytical and data-driven, with the ability to leverage data to enhance customer experiences, personalize interactions, and drive business decisions • Demonstrated ability to operate at both strategic and tactical levels, seamlessly transitioning from high-level strategic planning to hands-on execution • Knowledge of modern design principles, user experience testing, and analytics, with experience in managing multiple stakeholder products in a dynamic environment • Strong leadership qualities, skilled in storytelling and effective communication, capable of influencing across functions and driving conversations with senior leaders. • Self-starter with an entrepreneurial spirit, strong work ethic, and a results-oriented mentality, equipped with a test-and-learn approach to continuously optimize and refine marketing strategies

Benefits

• Friendly, talented, collaborative and entrepreneurial team • Premium medical, dental, and vision insurance • Generous holiday and PTO policies (including Birthday PTO!) • Summer Fridays • 401k matching program • Lunch • Technology stipends • Wellness allowance • Training and development opportunities and allowance • Fun and inclusive digital, and (in the future) in-person events • Employee groups - DEI committee, fun committee, wellness group and more