Lead Data Scientist - Growth/Marketing Analytics

August 24

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Kikoff

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The simplest credit-building solution out there: 0 fees, 0% interest, and no credit pull.

Fintech • Credit Building • Financial Services • Consumer Lending • Financial Wellness

51 - 200

💰 $30M Series B on 2021-06

Description

• You will be leading the growth data science area to boost our user growth, working closely with product data scientists and marketing team • You will develop deep understandings of user behaviors and build attribution models to understand our marketing campaign efficiency • Inform customer acquisition strategies and support growth marketing decisions • Solve attribution puzzle and understand the incrementality of marketing channel/campaign effectiveness • Develop a deep understanding of customer journey phases and key business metrics • Create framework for marketing experimentation design design & execution • Identify key trends and build automated reporting & executive-facing dashboards to track the progress of acquisition, monetization, and engagement trends • Create personalized segmentation strategies leveraging propensity models to enable campaign personalization • Translate complex concepts into implications for the business via excellent communication skills, both verbal and written • Drive innovation in data tooling and frameworks to support deeper and scalable insights • Lead/mentor junior data scientists

Requirements

• An ideal candidate should have robust knowledge of consumer lifecycle and behavior analysis, customer segmentation, digital campaigns, attribution model • Bachelors’ or above in quantitative discipline: Statistics, Applied Mathematics, Economics, Computer Science, Engineering, or related field • 3-5 years experience using analytics to drive key business decisions in growth/marketing analytics • Proven track record of being able to work independently and proactively engage with business stakeholders with minimal supervision • Expert knowledge of SQL • Deep understanding of statistical analysis, experimentation design, and common analytical techniques like regression, decision trees • Strong verbal and written communication skills

Benefits

• Competitive pay based on experience • Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee! • Stock Options • Flexible vacation policy to help you recharge • US salary range for this full-time position consists of base + equity + benefits