Senior Content Marketing Strategy Manager - Events

August 27

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Lyra Health

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Transforming behavioral health through technology with a human touch

Behavioral health • mental health • digital health

501 - 1000

💰 $235M Series F on 2022-01

Description

• Craft a content strategy and framework aligned to the overarching event objectives, business goals, and target audience experience • Establish and manage the end-to-end content development process for events including production timelines and coordination of speakers and speaker deliverables • Uncover, capture, and build stories • Source and manage internal and external speakers • Act as a Lyra spokesperson at events • Lead content execution (developing briefs, scripts, talking points, slides, Q&As, and agendas) and guide panel topics and questions • Create presentations for webinars, tradeshows, and field events • Provide coaching for presenters so they deliver content in an impactful and meaningful way • Manage interdependencies between speakers • Collaborate with designers, subject matter experts, and production partners to bring in compelling and engaging approaches to content delivery • Prepare post-event content reports and make recommendations on future content based on analysis and insights • Coordinate with other marketing teams to reuse and repackage event content to maximize return on investment of the event content • Be the event host and moderate panels, as needed

Requirements

• 10+ years of demonstrated success in event content strategy/program management, preferably at a high-growth company • A solid understanding of building, executing, and scaling cross-functional event programs • A passion for storytelling and narrative structure • Experience sourcing and managing speakers • Experience using data and metrics to measure impact and determine improvements • Proven ability to work in a fast-paced environment managing multiple partners and concurrent programs • Advanced organizational and planning skills • Demonstrated executive presence, excellent interpersonal skills, and ability to influence multiple stakeholders • Exceptional verbal and written communication skills, strong attention to detail, and the ability to manage complicated and tight timelines