Demand Generation Manager

July 31

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Medely

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Our on-demand healthcare staffing platform provides the easiest way to book per diem jobs and multi-week assignments.

Staffing • Recruiting • Career • Software • Healthcare

201 - 500

💰 Seed Round on 2017-04

Description

• Own Medely’s demand generation program across both the facility acquisition and nurse recruiting sides of the marketplace • Own the demand generation funnel including awareness, account-based marketing, and performance marketing programs (including Google, Facebook, email marketing, content campaigns, SEO etc.) • Own lead generation flows including landing pages and flows to the sales teams, including testing and optimization • Build tests and optimize programs for spend in our paid channels • Align advertising messaging across our funnel with our brand pillars and test into high performing messaging • Test new acquisition channels for both facilities and pros, including digital, out of home, partnerships, content, and non-traditional methods • Work closely with our agency partners to manage campaigns, outcomes, and reporting. • Expand our current efforts into new markets around the country • Responsible for results and reporting on our acquisition KPIs

Requirements

• 5-7 years experience working with lead generation channels • Experience with awareness, account-based marketing, and performance marketing channels • Strong grasp of marketing metrics and the ability to align projects with our goals and OKRs • Independent, strong project management skills, and ability to effectively prioritize work in a high-growth environment • Willingness to try take on new challenges and work on new channels • Startup experience and/or public company experience is a plus • Excellent communication skills, both oral and written • Calm under pressure, moves quickly, ability to work with unknowns • Working knowledge of Marketo, Intercom, Salesforce and BI tools

Benefits

• Competitive Compensation: Based on experience and performance • Long-term Incentives: 401k • Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance • Flexibility: We believe that work/life balance is important, so we offer twenty days of Paid Time Off and eleven paid holidays. • Paid parental leave • Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally! • Ownership: Drive meaningful business impact on a team you’ll help build and define! • Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!