Manager, Marketing Operations

July 17

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OneSignal

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The most widely used customer messaging & engagement solution, helping 1M+ businesses deliver 10B+ messages daily.

mobile • rust • mobile engagement • push notifications • web notifications

51 - 200

Description

• Own the majority of the MarTech stack, with a focus on Marketo • Help evolve and streamline our stack as well as research and implement the latest tools/technologies to increase lead quality via intent, predictive analytics, attribution, and data enrichment • Work closely with the marketing functional driver across demand generation, lifecycle marketing, events, webinars, paid media and more to enable and improve their strategies • Support essential marketing operations initiatives such as managing the lead lifecycle, lead scoring, lead nurturing, and data cleansing • Provide end-to-end visibility to marketing funnel velocity, segmentation, targeting, and campaigns • Assist with lists creation, cleaning and importing as well as data enrichment and cleaning • Develop training and documentation to ensure Marketers are fully enabled to use system features and processes • Troubleshoot issues as they arise from various business partners relating to system workflow gaps and platform inconsistencies • Partner closely with cross-functional teams to ensure sales and marketing alignment on key processes, reporting, and initiative goal-setting • Help build reliable reporting to better track ROI, attribution, and leads from organic, paid, events, outbound, webinars, and nurture programs • Make data-based recommendations for how we can drive more conversions, revenue and efficiency within each channel

Requirements

• 5+ years experience at a technology company in marketing operations, preferably in B2B Saas • Proficiency in Marketo, SFDC, and integrating marketing systems with other technologies • Technically inclined with the ability to help implement integrations and knowledge of modern marketing tools • Strong interpersonal skills; demonstrated effective listening and communication skills with the ability to synthesize data collected and identify the root of problems/causes • Bonus: Experience with other tools in our stack: HubSpot, LeanData, BookIt, Outreach, Bizible, Mixpanel, Gong, Intercom, Google Analytics • Modeling skills in Excel and the ability to work with SQL is a plus but not required

Benefits

• Competitive equity program • Comprehensive and inclusive benefits