Sr. Marketing Automation Strategist

August 27

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Paciolan

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Making live events memorable for millions. A trusted partner & leading tech solution connecting fans to their passion.

Fully integrated ticketing • Marketing • Manage customer relationships • Sales • Fundraising

201 - 500

💰 Venture Round on 2004-11

Description

• Establish and manage professional relationships with multiple client contacts simultaneously. • Oversee the development and execution of client campaigns within the marketing automation database. • Manage a portfolio of clients, delivering value from their marketing automation solutions. • Lead strategic and tactical planning of marketing automation processes and campaigns. • Coordinate client projects internally and share best practices. • Lead and execute integrated marketing campaigns to engage fans and increase ticket sales. • Provide strategic consultation to expand marketing automation acumen and campaign success across clients. • Drive adoption and deliver successful use cases that meet business objectives. • Onboard new clients, providing subject matter expertise in marketing automation solutions. • Identify process improvement opportunities and recommend enhancements to better utilize Paciolan’s marketing automation tools. • Collaborate with cross-functional teams to consult with clients on fan engagement and ticket sales strategies. • Provide front-line support for client issues and troubleshooting. • Share best practices across our community. • Report on campaign performance and metrics.

Requirements

• 6+ years of experience with marketing automation and/or CRM systems. • Strategic management experience with Marketing Automation Software (Adobe, Eloqua, etc.). • Understanding of how CRM software (Salesforce) complements marketing automation. • Ability to optimize complex automation systems. • Strong oral and written communication skills. • Analytical, strategic, organized, with project management skills. • Adaptable and flexible in a dynamic environment. • Bachelor's degree or equivalent; Marketing, Sales, Business, or related field. • Ability to manage multiple priorities. • Preferred: Working knowledge of HTML, CSS, and JavaScript.

Benefits

• Medical • Dental • Vision • Health Savings Account • Life Insurance • Disability and Other Insurance Plans • Flexible Paid Time Off (including Parental Leave) • Paid Holidays • 401(k) • Short/Long Term Disability