Pet Food Express
We do what's right for our customers and their pets. Everything else follows.
Healthy, safe and sustainable food and products • Environmentally-friendly pet washes
1001 - 5000
Sr. Retention and Loyalty Marketing Manager
August 26
🏢 In-office - Bay Area
Pet Food Express
We do what's right for our customers and their pets. Everything else follows.
Healthy, safe and sustainable food and products • Environmentally-friendly pet washes
1001 - 5000
Description
• Responsible for PFE’s holistic customer journeys, connecting them to brand and vendor campaigns • Manage the strategy, marketing plan and results for our loyalty • Drive customer behaviors: engagement and sales through increased customer visits and strong brand awareness and CSAT • Focus on launching high quality, mission-driven programs and product campaigns • Oversee digital strategy, in partnership with VP, connecting our platforms into our IT roadmap • Develop and own large-scale campaigns across all marketing channels, ensuring alignment with core values and brand identity • Establish KPIs for campaigns, measuring and responding to ensure ongoing effectiveness • Monitor customer and campaign engagement on site via strong alignment with ecommerce team • Proactively partner with internal and external teams, ensuring cohesive and consistent messaging across customers • Hire, lead and develop an effective team of marketers that meets or exceeds commitments for the customer through loyalty and brand campaigns
Requirements
• 5+ years proven business/program management driving sales outcomes • 5+ years of hands-on marketing experience across multiple facets, including brand management, ecommerce, SEO, and/or managing analog and digital channels • Experience with leading/developing a team, with 2+ years’ direct management experience • Demonstrated ability to lead cross-functional teams (across creative, marketing, customer care, store operations, category management, technology and finance) • Demonstrated success in setting marketing goals, articulating complex ideas through both compelling and clear marketing briefs, leading cross-functional groups from concept to execution • Experience launching large-scale media campaigns, particularly digital-first campaigns with a proficiency in media distribution and channel insights • Ability to manage ambiguity and complexity by creating structure, process and prioritization • Resourceful and proactive, working with a sense of urgency to address business needs • Adaptive and flexible, can anticipate and adapt to new situations and/or changing demands and respond proactively to enhance the business unit’s output (both project and financial) • Demonstrated ability to engage with business leaders, cross-functional teams/peers and external partners/agencies through effective written & verbal communication, strong interpersonal skills, collaboration and storytelling • Experience working with agencies/vendors across creative (+in-house), paid media and loyalty • Excellence in strategic planning, problem solving and analytics: creating clear KPIs • Loyalty, retail/grocery industry and/or marketing agency experience preferred • Strong knowledge of Microsoft Office Suite, email and business communication applications (Slack, Teams, Zoom) required • Experience with or ability to quickly learn support others with use of the following programs and portals for daily use (required): FileZilla, BigCommerce, Portal • BA/BS in Marketing, Communications, or related area of study
Benefits
• Grow with us: Many potential career paths and options for advancement within the company • Pet Friendly Workplace - bring your well-behaved pup! • Generous in-store employee discount that extends to your family • Be Healthy: Health with FSA options, dental, and vision insurance • Plan for the future: 401k with employer match • Get Rewarded: Employee referral bonuses • Rest and Relax: Competitive Paid Time Off
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