Demand Generation Manager

6 days ago

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Configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more.

Identity • Security • Compliance • PII • KYC

51 - 200

Description

• Business growth through lead and MQL generation. You’ll drive successful campaigns that create high-quality MQLs that turn prospects into customers • Marketing campaign growth. Launch campaigns targeted to our ideal customer profiles (ICPs) to drive demand creation and demand capture. You’ll determine the target audience, ideas, and messages to test and work with internal teams to build the audience list, messages, and assets needed to make these campaigns successful • Digital and non-digital channel growth. Identify, implement, test, and measure campaigns across channels to drive growth. This will include but is not limited to paid social, display, SEM, programmatic, content syndication, 3rd party sponsorships, and strategic partnerships. You will work with cross-functional teams to set KPI and be responsible for tracking performance metrics • Strong cross-functional relationships. Partner with product marketing, operations, sales, sales development, and customer success teams to develop a coordinated strategy and campaign execution for both inbound and outbound lead generation. Partner with Revenue Operations to optimize and improve campaigns to grow the business.

Requirements

• 3+ years relevant work experience within B2B SaaS, with demonstrated success in creating and executing impact campaigns for targeted audiences • A can-do and growth mindset. You are curious, comfortable with ambiguity, and ready to give and receive both constructive and positive feedback • Proven ability in owning campaign programs from conception through execution (this includes planning, project management, and tactical execution) • Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns and priorities simultaneously • Outstanding proactive communication skills and ability to problem solve with minimal guidance in a fast-paced, deadline-oriented, data-driven, and team-focused environment • Understanding of KPIs and campaign performance metrics across marketing channels and can communicate performance to various cross-functional teams • Strong analytical background and thrives in making data-driven decisions • Experience with marketing tools and systems, Salesforce knowledge required; familiarity with Marketo a plus