Quizlet
Helping students (and their teachers) practice and master whatever they are learning.
Education Technology and Consumer Learning
201 - 500
Lifecycle Marketing Manager
August 5
🔄 Hybrid – San Francisco
Quizlet
Helping students (and their teachers) practice and master whatever they are learning.
Education Technology and Consumer Learning
201 - 500
Description
• Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization • Work with internal teams to create and execute campaigns and drive growth across key lifecycle metrics • Develop test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization • Leverage technology for programmatic personalization at scale • Build reports that quantify results and deliver business insights with analytics team to understand impact of experiments and transform insights into actionable next steps
Requirements
• 8+ years of experience on high performing Lifecycle teams • Deep understanding of best practices for email, push, and SMS marketing • Hands on orchestration of complex Lifecycle programs and technical email knowledge • Ability to write compelling copy • Both an analytical and a creative mindset • A passion for putting the user first and demonstrated ability to work with cross-functional teams to achieve goals • Be a self-starter, have an ability to pioneer tactical and strategic initiatives with minimal oversight
Benefits
• Total compensation for this role is market competitive, including a starting base salary of $180,000 - $210,000, depending on location and experience, as well as company stock options • Collaborate with your manager and team to create a healthy work-life balance • 20 vacation days (and we expect you to take them!) • Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice) • Employer-sponsored 401k plan with company match • Access to LinkedIn Learning and other resources to support professional growth • Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits • 40 hours of annual paid time off to participate in volunteer programs of choice
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