Marketing Analyst

March 18

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Saleo

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We help software companies transform their existing demo environments into incredible live sales demos that win deals!

Sales Demo Personalization • Increasing Win Rates • Minimizing Sales Demo Prep • SaaS Demo Personalization • Shortening Sales Cycle

11 - 50

🔥 Funding within the last year

💰 $13M Venture Round on 2023-10

Description

• Excellent quantitative and analytical skills • 1-2 years experience evaluating marketing performance • Self-starter and able to work well with individuals at all levels and across functions • A data nerd. Passionate about embedding data-driven decisions within the organization • Exceptional problem solver with the ability to transition between detailed data and high-level insights • Strong organizational skills coupled with highly effective communication • Advanced Experience with Excel required • Experience writing SQL a plus • Experience with Google Analytics a plus • Experience with multi-channel attribution models and an understanding of the marketing funnel a plus • Experience with Looker a plus

Requirements

• Monitor marketing spend to report on key metrics and surface performance issues • Analyze marketing performance from campaigns, audiences and creative within vendor platforms to improve efficiency • Track and report any changes between platform performance, last-touch reporting and multichannel attribution reporting • Uncover insights based on multichannel attribution and common customer path analysis as well as customer lifetime value of various marketing programs • Leverage customer personas to develop personalized marketing plans by persona and track performance of segmentation across these personas • Analyze site behavior of different channels and deliver any insights to improve marketing efforts • Build out reporting on marketing performance to centralize vendor reporting and improve ability to compare programs

Benefits

• Monitor marketing spend to report on key metrics and surface performance issues • Analyze marketing performance from campaigns, audiences and creative within vendor platforms to improve efficiency • Track and report any changes between platform performance, last-touch reporting and multichannel attribution reporting • Uncover insights based on multichannel attribution and common customer path analysis as well as customer lifetime value of various marketing programs • Leverage customer personas to develop personalized marketing plans by persona and track performance of segmentation across these personas • Analyze site behavior of different channels and deliver any insights to improve marketing efforts • Build out reporting on marketing performance to centralize vendor reporting and improve ability to compare programs