Marketing Analyst

March 16

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Saleo

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We help software companies transform their existing demo environments into incredible live sales demos that win deals!

Sales Demo Personalization • Increasing Win Rates • Minimizing Sales Demo Prep • SaaS Demo Personalization • Shortening Sales Cycle

11 - 50

🔥 Funding within the last year

💰 $13M Venture Round on 2023-10

Description

• Monitor marketing spend and report on key metrics • Analyze marketing performance from campaigns, audiences, and creatives • Track changes between platform performance, last-touch reporting, and multichannel attribution reporting • Uncover insights based on multichannel attribution and common customer path analysis • Leverage customer personas for personalized marketing plans • Analyze site behavior of different channels • Build out reporting on marketing performance

Requirements

• Excellent quantitative and analytical skills • 1-2 years experience evaluating marketing performance • Self-starter and able to work well with individuals at all levels • Passionate about embedding data-driven decisions • Exceptional problem solver • Strong organizational skills • Highly effective communication • Advanced Experience with Excel required • Experience writing SQL a plus • Experience with Google Analytics a plus • Experience with multi-channel attribution models a plus • Experience with Looker a plus

Benefits

• Opportunity to thrive and flex both analytical and technical skills • Work at a thoughtful, sustainable start-up • Exciting, ever-evolving aspect of the business • Dedicated to growing online presence through digital strategies • Work closely with brand marketing • Analyze e-commerce performance and holistic customer performance • Uncovering insights on program and customer performance • Developing personalized marketing plans • Improving marketing efforts • Centralize vendor reporting • Ability to compare programs