Senior Brand Strategist, Sphere Moments & Partnerships

5 days ago

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Sphere Entertainment Co.

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Sphere Entertainment Co. is a premier live entertainment and media company$1. .$1

Art • Technology • Engineering • Live Entertainment

501 - 1000

Description

Lead ongoing work to define the Sphere cultural calendar including goal definition, overall strategic approach, tiering/prioritization of moments, and selection criteria. • Partner with the in-house Research team to connect brand and cultural insights, informing how we engage target audiences around key moments. • Define a clear brand role for Sphere in major tentpole moments including 4th July, New Year’s Eve, Halloween, and others. • Help to architect and plan integrated activations for specific moments in collaboration with Brand Program Manager and cross-functional team. • Work closely with Sales and Strategic Alliances to integrate brands and other partners with Sphere-led cultural activations, breaking down traditional B2C/B2B barriers. • Participate in brand solutions as/when needed to ensure that exosphere advertisers unlock the greatest value and potential from our platform. • Prepare and present reports regularly to senior management and x-functional partners.

Requirements

Passion to shape the future of entertainment and a curiosity for how technology will enable new experiences that wow audiences. • 8+ years of experience leading brand strategy and marketing initiatives. Entertainment and/or technology brand experience strongly preferred. • Experience leading the briefing and development of a wide variety of creative outputs, from brand design, to integrated campaigns, to social content and IRL experiences. • Excellent communicator, able to clearly articulate strategic insights and ideas, with a proven ability to guide and inspire creative partners. • Able to work effectively in a fast paced, dynamic environment, with flexibility to pivot plans as business needs change and opportunities arise. • Highly collaborative with infectious enthusiasm and openness to new ideas/solutions. • Strong organizational skills with an ability to prioritize and manage workload. • Accountable and detail-oriented, from planning to execution and analysis of results.

Benefits

At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. • We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. • Growth and longevity for our employees are top priorities here. • We value diversity and are looking for extraordinary employees of all backgrounds! • MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability or veteran status.