Growth Marketing Manager - Paid Social

August 7

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Thumbtack

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We help people care for their home from top to bottom — and empower small businesses nationwide to grow.

1001 - 5000

Description

• Optimize & scale Thumbtack’s social strategy, identifying new opportunities for customer growth. • Transform customer and performance data into actionable insights that inform our experimentation roadmap. • Own day-to-day management and optimizations - bid & budget management, target audience development & refinement, creative iteration, reporting and measurement. • Audit and provide improvements to existing tech stack for Meta and Tiktok • Work closely with other channel managers and data science partners to understand the performance of campaigns and tests. • Partner with cross-functional martech eng and analytics teams to build automation and scalable tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting). • Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving KPIs • Own the tracking, attribution, and measurement of performance metrics (ROAS, incrementality, lift, etc.) using a combination of in-house and third-party data • Own reporting and communication of progress towards performance targets • Manage external partners (agencies, account partners, vendors) to improve performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams.

Requirements

• BS or BA, focus in marketing or quantitative discipline preferred. • 5-7 years of experience managing, scaling & overseeing performance and media marketing channels like Meta (FB and Instagram), Tiktok, Pinterest, Influencer Marketing • High attention to detail and the ability to set and hit aggressive project deadlines • Ability to thrive within a fast-paced, high stakes but incredibly supportive Growth Marketing team • Clear, concise communication style and comfort working with a diverse group of people • Highly analytical and data driven with a strong proficiency in Excel/Google Sheets (pivot tables, vlookups) and experience running incrementality tests. • Experience handling upwards of $XXM yearly program budgets

Benefits

• Virtual-first working model coupled with in-person events • 20 company-wide holidays including a week-long end-of-year company shutdown • Library (optional use collaboration & connection hub) in San Francisco • WiFi reimbursements • Cell phone reimbursements (North America) • Employee Assistance Program for mental health and well-being