Digital Marketing Manager

5 days ago

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Tropic

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Tropic makes buying & managing SaaS ridiculously easy, and we guarantee your savings.

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Description

• Responsible for digital marketing strategies optimizing paid search, social, SEO, and website. • Lead execution and optimization of digital marketing programs. • Oversee and enhance SEO strategy for organic search performance. • Manage performance and optimization of the company website. • Conduct analysis of marketing campaigns, SEO and website performance. • Design and analyze A/B tests for marketing performance optimization. • Act as liaison with digital agency for strong ROI on paid search and SEO programs. • Stay updated on digital marketing trends to implement strategies driving results.

Requirements

• 3-5 years of experience in digital marketing, specifically within SaaS companies. • Strong expertise in managing and optimizing paid search (Google Ads), paid social (LinkedIn, Facebook), and SEO programs. • Proven experience in conversion rate optimization (CRO) and website management. • Advanced proficiency with GA4, SEO tools, and other analytics platforms. • Demonstrated ability to analyze data, derive actionable insights and implement supporting optimizations. • Experience managing digital marketing agencies and working collaboratively with cross-functional teams. • A proactive, data-driven approach to identifying and implementing optimization opportunities.

Benefits

• 100% medical, dental, & vision coverage for all employees + dependents • Remote first work environment • Optional offices in NYC and Denver • Virtual & in-person meetups • $1000 annual stipend for WFH, L&D, Wellness • Unlimited flexible vacation and holiday time off • 14 paid company holidays • 12-week parental leave for all parents • Online mental health therapy • Commuter benefits, FSA, HSA • Award-winning values and culture • Equity refresh program • 401k plan