Director, Strategic Marketing and Business Analytics

July 31

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Twist Bioscience

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Synthetic DNA for Health & Sustainability

Synthetic Biology • DNA • Biotechnology • Drug Discovery • Gene Synthesis

501 - 1000

Description

• Lead the development and execution of a comprehensive portfolio and marketing strategy aligned with Twist Bioscience's business objectives and market opportunities. • Lead the product and marketing analytics function, fostering a culture of data-driven decision making and collaboration across the organization. • Bridge technology/product roadmaps to executive and customer facing communications • Conduct in-depth market research and competitive analysis to identify new market opportunities and inform product marketing strategies. • Stay up-to-date on the latest marketing trends and technologies within the life sciences industry. • Develop and present market research and marketing reports to senior management, outlining key insights and recommendations for optimizing portfolio strategy and marketing effectiveness. • Conduct in-depth data analysis to identify opportunities for revenue growth, cost optimization, and process improvement. • Design and develop advanced analytical models and dashboards to track key business metrics, identify trends, and provide insights for optimizing performance. • Utilize data visualization tools to communicate complex data insights in a clear and concise manner to both technical and non-technical audiences. • Develop and maintain strong relationships with IT, finance, and other departments to ensure smooth data access and integration. • Stay up-to-date on the latest trends and technologies in business analytics and artificial intelligence. • Lead the development and implementation of a data governance framework to ensure data quality and security. Identify and implement new data-driven tools and technologies to enhance analytical capabilities. • Manage the marketing budget and identify opportunities for maximizing ROI.

Requirements

• 10+ years of experience in strategic marketing within the life sciences or biotechnology industry, or in business analytics, data analysis or a related field. • Strong understanding of the synthetic biology market and its key applications. • Experience in B2B, e-commerce, and digital marketing strategies and tactics, is desired. • Excellent communication, collaboration, and interpersonal skills, with the ability to translate technical concepts into clear and actionable insights for all levels of the organization. • Strong leadership skills with the ability to motivate and inspire a team. • Ability to work effectively in a fast-paced, dynamic environment. • A passion for science and technology, and a strong desire to make a positive impact on the world.

Benefits

• Eligible for bonus • Eligible for equity • Generous benefits package