Lead Product Marketing Manager

August 3

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Unqork

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Using CaaS (Codeless-as-a-Service) to accelerate time-to-market & eliminate legacy code for the enterprise 🚀

SaaS for Life, P&C, Annuities, and Specialty Insurance • End-to-end process automation and digitization • Insurance quoting and applications • Asset and wealth management account opening • Underwriting automation

201 - 500

💰 Venture Round on 2021-01

Description

• Report to our Director of Product Marketing • Serve as the industry marketing expert, leading customer marketing initiatives and industry campaigns, and acting as the primary liaison between product development and go-to-market (GTM) teams for all solution marketing activities within the Financial Services Industry (FSI) and Government sectors. • Conduct competitive analysis, surface buyer insights, and gain an understanding of how Unqork fits into the broader ecosystem to drive an airtight sales motion for dev and tech personas • Develop and market technical messaging and positioning for our key personas: Developers, App Devs, Solutions Architects, DevOps, CIO, CTO, & CISO. • Drive the positioning and messaging across our marketing site, collateral, and revenue teams - a background in application development and coding / low-code / no-code a plus. • Partner with and enable Sales, Customer Success, and Technical teams to empower them your market intelligence and product mastery for key new platform launches. • Plan and launch new platform features to the market in collaboration with Product Management, Public Relations, Analyst Relations and Demand Generation team members. • Own and manage Pendo to develop and execute in-app guides and new feature announcements, ensuring effective communication and user engagement. • Commit to your team’s Diversity, Equity and Inclusion goals created in our DEI Unqork Application.

Requirements

• 7+ years minimum B2B SaaS/PaaS marketing products to both technology/developer and business personas. • Excellent written, verbal, and visual communication skills with an insane attention to detail. • Demonstrate strong presentation skills to effectively communicate with and engage teams and leadership across Go-To-Market (GTM), Platform, and Technical teams. • Confidently take complete ownership of key initiatives, including competitive analysis and industry solution marketing, to drive strategic positioning and market differentiation. • Thrive in fast paced work environment. • Are incredibly organized and efficient. • Are a great cross-functional teammate, and can work through ambiguous challenges and collaborate to build alignment and agreement. • Can distill complex research into clear, concise and differentiated messaging.

Benefits

• 💻 Work from home with a remote-first community • 🏝 Unlimited PTO (and the encouragement to use it) • 📝 Student loan payback program • 🏥 100% employer-covered medical, dental, and vision options available to you and your dependents • 💸 Flexible Spending Account (FSA) • 🏠 Monthly stipend toward your WFH setup, vacation, development and more • 💰 Employer-sponsored 401(k) with contribution match • 📣 Robust DEI Program that compensates ERSG leaders for their efforts • 🏋🏻‍♀️ Subsidized ClassPass Membership • 🍼 Generous Paid Parental Leave • 🚀 Join Aerodei at Unqork, where we track and report on diversity, equity, and inclusion efforts