Director of Retention Marketing
August 7
🏡 Remote – Anywhere in California
Description
• Lead Pepper’s Email & SMS marketing strategy, managing the briefing and performance of each campaign (both lifecycle triggers and scheduled broadcast messaging) and maximizing the growth and health of our customer file. • Incorporate print marketing strategies (direct mail, in-box collateral, etc.) into the existing flow of digital touch-points to increase engagement and conversion. • Spearhead the evolution of our Pepper Perks loyalty program to maximize customer satisfaction and LTV while optimizing ROI. • Passionate and skilled at turning transactional data into meaningful customer cohorts (e.g. deciles, LTV or RFM tiers, personas, lifecycle stages, etc.) to drive insights to inform new marketing programs and accelerate the growth of our returning customer value to the business. • Enjoy working cross-functionally with a variety of teams and strategizing new and innovative ways to connect with our customers. • Own the evaluation and ongoing maximization of value/ROI we derive from each CRM platform/vendors. • A passionate and thoughtful manager to team member(s) who knows how to inspire individuals to be at their best, and encourage their growth through thoughtful feedback and ongoing coaching/support and advocacy.
Requirements
• Passionate about Pepper’s mission to redefine body standards and lives Pepper’s brand and ethos • 8+ years of Retention/CRM marketing experience at a fast-growing, beloved DTC consumer products brand with high SKU count • A strong balance of right and left brain: Highly creative with the ability to use insights and data to drive decisions • Goal-oriented, cool under pressure and strives for continuous improvement • Thrives in fast-paced startup environments and comfortable rolling up sleeves • Strong organizational, communication and project management skills • Excellent cross-functional leadership • Comfortable with challenging the status quo and proposing wild ideas *that might just work* • A leader who knows how to coach, influence, and get the most of your team; Work ethic and interpersonal skills that inspires collaboration and motivate creative thinking
Benefits
• Company matched 401K plan up to 3% • 100% company covered option for medical, vision, dental insurance premiums • Flexible remote work location • Flexible and generous vacation policy • Paid parental leave for qualifying employees • Health & wellness monthly stipend • Employee discount for Pepper product • Have a huge role in the growth of a company with a meaningful mission
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