Director, Lifestyle & Field Marketing (Onsite)

August 15

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Weedmaps

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Weedmaps is the technology platform powering the cannabis industry.

Internet Technology • Software • Media Services • Marketing • Web Media

501 - 1000

💰 $325M Post-IPO Equity on 2021-06

Description

• Manage, assess risk, oversee logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting. • Work with leadership to develop and drive Lifestyle strategies for Weedmaps • Drive the execution, and oversee the day-to-day management of partnerships and events. • Elevate Weedmaps brand, awareness and consumer consideration through mixed lifestyle focused partnerships & programs • Procure, develop and activate 360-degree programs that effectively meet Weedmaps marketing strategy: Live Entertainment, Lifestyle, Experiential, Content Creators • Cultivate and manage Weedmaps influencer/tastemaker programs for brand utilization • External unsolicited partnership opportunity assessment, negotiations and execution • Research and monitor national emerging lifestyle opportunities. • Drive Weedmaps collaborative strategic partnership programs within multiple categories i.e: Entertainment, Fashion, Cause and Creative worlds. • Provide lifestyle focused brand management oversight. • Brainstorm and implement event plans and concepts. • Manage all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, vendor negotiation • Monitor and analyze market trends, competitor activities, and consumer insights to identify opportunities and enhance brand positioning. • Collaborate with the regional marketing teams to adapt and localize national marketing plans according to regional requirements and market conditions. • Oversee the development and execution of creative strategies and programs that resonate with the national target audience. • Allocate and manage the national marketing budget, ensuring optimal utilization of resources and alignment with financial objectives. • Foster strong relationships with key stakeholders, including regional marketing teams, cultural and events departments, and strategic partners. • Evaluate the ROI of marketing initiatives, partnerships, and events to drive continuous improvement and maximize marketing effectiveness. • Develop and implement a comprehensive event strategy aligned with the company's objectives, ensuring that events are strategically positioned to maximize brand visibility and generate business opportunities. • Collaborate with cross-functional teams, including marketing, sales, and product development, to conceptualize and design innovative event experiences that engage attendees and reflect the company's brand identity. • Oversee end-to-end event production, including budgeting, timeline management, vendor selection and negotiation, logistics coordination, and resource allocation. • Ensure that all events comply with applicable cannabis industry regulations, including licensing, permits, and security protocols. • Team Leadership: Manage a team of event production professionals, providing guidance and support throughout the event planning and execution process. • Establish and maintain relationships with event-related vendors and suppliers, negotiating contracts and managing partnerships to ensure quality, cost-effectiveness, and compliance. • Oversee on-site event logistics, including set-up, registration, audio-visual needs, catering, and overall event flow, ensuring a seamless and exceptional attendee experience. • Collaborate closely with internal and external stakeholders, including industry partners, sponsors, and exhibitors, to identify opportunities for collaboration and partnership at events. • Work with the operations team to analyze event success metrics, gather feedback, and provide post-event reports to assess the effectiveness of event strategies, identify areas for improvement, and share key learnings with relevant teams. • Stay informed about industry trends, regulations, and best practices in event production and the cannabis industry, actively participating in industry conferences and networking events. • Hire, train, motivate, manage, and evaluate staff across the US • Define appropriate marketing goals and KPIs for the and regularly report on progress and performance. • Lead and manage regional marketing managers to ensure effective implementation of marketing plans and campaigns. • Willing to travel up to 30% of time.

Requirements

• Effective communication and negotiation skills, with the ability to build strong relationships with internal and external stakeholders. • Demonstrated problem-solving skills and ability to make sound decisions under pressure. • Proficiency in event management software and tools. • Flexibility to travel and work outside of regular business hours as required by event schedules. • 7-10 years of experience in marketing, lifestyle and brand partnerships • Positive attitude, enthusiasm, high energy, and a passion for excellence • Results-driven orientation, superior client management skills, excellent follow-up and follow-through • Independent self-starter who can get up and running quickly • Relevant college degree required or equivalent work experience • Excellent written and verbal communication, facilitation, and interpersonal skills. • Excellent project management skills.

Benefits

• Physical Health benefits: Medical, Dental & Vision • Employee - employer paid premium 100% • Company contribution to a HSA when electing the High Deductible Health Plan • For plans that offer coverage to your dependents, you pay a small contribution • Mental Health benefits: • Free access to CALM app for employees and dependents • Employee Training • Mental Health seminars and Q&A sessions • Basic Life & AD&D - employer paid 1x salary up to $250,000 • 401(k) Retirement Plan (with employer match contribution) • Generous PTO, Paid Sick Leave, and Company Holidays • Supplemental, voluntary benefits • Student Loan Repayment/529 Education Savings - including a company contribution • FSA (Medical, Dependent, Transit and Parking) • Voluntary Life and AD&D Insurance • Critical Illness Insurance • Accident Insurance • Short- and Long-term Disability Insurance • Pet Insurance • Family planning/fertility • Identity theft protection • Legal access to a network of attorneys • Paid parental leave