Director, Product marketing
August 1
🔄 Hybrid – San Francisco
Description
• Develop and execute innovative marketing strategies to enhance product visibility and adoption • Assist the product marketing team in the planning and execution of product launches, campaigns, and other market penetration strategies • Collaborate with the product management team to align on product development and roadmap based on market and customer insights • Define and communicate the value propositions of the products to the sales team and develop sales tools that facilitate the selling process • Conduct market research to identify trends and customer needs to inform product strategies • Analyze market data to develop marketing strategies, understand competitive landscape, and identify opportunities for growth • Manage cross-functional implementation of product marketing plans, working closely with teams across the company, including sales, marketing, product development, and customer service • Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement • Foster a culture of success and ongoing business and goal achievement
Requirements
• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred • 8+ years of experience in product marketing or related field, with at least 5 years in a leadership role • Proven experience in market analysis, marketing strategy, and product management • Strong understanding of the product lifecycle and marketing strategies from concept to launch • Excellent leadership and communication skills, with the ability to inspire and lead teams • Strong analytical skills and data-driven thinking to inform product strategies and decisions • Experience in digital marketing techniques, including SEO, PPC, social media marketing, and content marketing • Creative thinker with a vision • Attention to detail and the ability to manage multiple projects simultaneously
Benefits
• Generous PTO, plus company holidays • Medical, dental, and vision coverage for you and your family • Paid parental leave for all parents (12 weeks) • Fertility and family planning support • Early-detection cancer testing through Galleri • Flexible spending account and dependent FSA options • Health savings account for eligible plans with company contribution • Annual work-life stipends for: • Home office setup, cell phone, internet • Wellness stipend for gym, massage/chiropractor, personal training, etc. • Learning and development stipend • Company-wide off-sites and team off-sites • Competitive compensation, company stock options and 401k
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