Director of Ad Sales
2 days ago
🏡 Remote – Anywhere in California
Description
• Manage Holding Company agency relationships with a focus on the C-Suite, Agency Investment Leads, Brand Teams, Buying Teams, Programmatic Buying Arms and Data Analytics & Strategy Teams. • Develop a strategy specific to assigned holding companies while driving AccuWeather’s data, measurement, media, and analytics revenue. • Build AccuWeather’s annual and quarterly Strategic Plan for assigned agencies, including analysis of Agency revenue. • Oversee bottom-up quota setting across markets and ensure functional ‘voice of the agency’ input is comprehended prior to final AOP. • Build and elevate relationships at the highest levels within the assigned agencies, C-Suite, Senior Agency Influencers to continuously uncover strategic opportunities to drive AccuWeather revenue on a global, regional, and local level. • Identify and lead the development of joint business projects and/or beta opportunities with assigned agencies. • Serve as internal voice of the agency customer to help shape product and marketing roadmaps. • Agency account management including, but not limited to: maintaining contact lists, establishing meeting cadence with (internal and external) key stakeholders, seeking out new relationships/contacts, developing quarterly business reviews, organizing and coordinating agency education initiatives (cross discipline agency days and/or training sessions), fulfilling ad hoc agency requests and breaking down obstacles. • Contribute to AccuWeather’s tentpole senior-level engagements and activations (i.e CES, Cannes) with assigned agencies. • Partner with Global Accounts and National sales teams to contribute to and uncover category and client-level opportunities globally and regionally at both the Agency and Brand level. • Collaborate with a number of internal specialists (i.e. data, platform, measurement, media, analytics) as needed to meet revenue requirements and to continuously identify relevant opportunities for your agencies. • Strong Internal communication (written and verbal), ensuring Sales, Sales/Revenue Operations, Marketing, Product and other department leaders are well informed. • Develop and negotiate trading agreements at an agency holding company level. • Be a trusted thought leader to both external stakeholders and investment teams by leading consistent agency education initiatives and events. • Operate at the ‘tip of the spear’, immersing in industry shifts (in-housing, rise of independent agencies and consultancies etc) and competitive offerings, to bring an ‘outside-in’ perspective, framing new sales initiatives and recommendations. • Demonstrate thought leadership in the industry; act as an ambassador and spokesperson for AccuWeather in the agency community. • Develop network of strong relationships with key search and media industry influencers, customers and partners. • Identify, grow and retain the best and brightest talent, while fostering an open, diverse and inclusive culture.
Requirements
• BA/BS degree required • 3+ years digital ad sales experience a focus on media, lower-funnel conversion strategies, data and analytics • Demonstrated ability to think strategically about a particular industry and/or product set. • Comfortable with presenting to clients and agencies—in both small or large groups • Familiarity with agency holding companies and strong relationships across the agency landscape • Ability to partner within cross-functional teams • Ability to consult and bring ideas to the table • Strong teamwork and collaboration skills • Ability to build internal networks to accomplish goals through collaboration with resources across teams • Strong writing and copy-editing skills • A self-starter who takes initiative and is action oriented • Can balance the need for quick turnaround with longer-term strategic efforts • Is flexible and can deal effectively with changes in priorities or ambiguity • Is driven and solution-oriented and can overcome obstacles to drive projects through completion • Comfortable with a fast-paced, always-on, start-up environment • Strong belief in AccuWeather's vision and goals
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