Director, Marketing, North America

April 2

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Airwallex

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Empowering businesses to grow beyond borders

Fintech • Card • Business Account • API • Multi-currency Wallet

1001 - 5000

Description

• Own Marketing strategy and planning - develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers to support the SEA businesses. • Drive performance marketing - work with the North America Commercial team and Global Marketing team to plan and execute online performance campaigns including paid social, display, and SEM • Manage offline marketing campaigns - analyze opportunities and own the launch of offline campaigns, including first- and third-party events • Oversee local product launches - work with our strategy, go-to-market, and Product Marketing teams to launch new products in the Americas • Drive content marketing - partner with the Content Marketing team to layout and execute a comprehensive content strategy, including industry-specific whitepapers • Optimize CRM strategy - work with the account management team and Global Marketing team to scale and optimize email marketing campaigns • Performance management - review, discuss, and analyze the current performance of marketing campaigns and iterate based on early findings • Deliver insights - surface customer insights that enrich our understanding of our buyer personas, and craft a value proposition that resonates with key segments

Requirements

• A Bachelor's Degree or equivalent experience • 15+ years experience in Marketing (ideally B2B) and familiarity with both online and offline channels • An entrepreneurial mindset and a willingness to get your hands dirty • Excellent interpersonal and communication skills • Exceptional organizational skills, attention to detail, and a customer obsessed approach • Past fintech and startup experience is a plus

Benefits

• Competitive salary plus valuable equity within Airwallex • Collaborative open office space • Regular team building events • Freedom to be creative