Supply Chain Solutions Marketing Director

2 days ago

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Anaplan

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Anaplan is building a future where connected leaders and teams are able to constantly adapt, transform and reinvent their businesses$1. .$1

Planning • Forecasting • Modeling • Supply Chain Planning • Sales Performance Management

1001 - 5000

💰 Secondary Market on 2018-03

Description

Drive solution and product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers in the supply chain domain. Partner with Supply Chain Product team to develop messaging and positioning, build, and deliver sales tools across the sales cycle, including customer stories, sales wins, partner stories and other sales collateral and content, to enable sales teams to communicate the value of the Anaplan Supply Chain solution portfolio effectively. Partner with Supply Chain Product team to support M&A strategy. Research buyer personas and market trends, via both primary and secondary research to identify potential market opportunities and messages for Anaplan’s Supply Chain line of business. Create streamlined sales plays by building messaging in collaboration with Product and GTM functions, craft marketing plans, drive, and support partner enablement in collaboration with partner marketing. Partner with the Product Management team and other cross-functional teams to lead successful Product launches for newly developed Supply Chain applications, with a robust launch plan. Be a primary liaison to leading industry analysts in the Supply Chain planning domain, briefing them frequently, and establish and maintain leadership positions in key ranking research. Serve as a subject matter expert and evangelize our solutions by speaking at conferences, tradeshows, to analysts and customers.

Requirements

10+ years related B2B product marketing or presales experience, ideally in in one or more of the following areas: enterprise business applications, cloud platforms, analytics, planning technology, supply chain planning/execution, and AI/ML. Strong success in helping drive the entire sales cycle: sales enablement, selling to customers/partners, holding conversations with both line of business executives and technical decision makers. Content creation and strategic messaging skills, including a showcase of work delivered elsewhere. Proven capability to influence senior executives and purchasing stakeholders with messaging and content. Demonstrable GTM / launch experience. High energy, creative, agile, self-sufficient with a can-do attitude, ability to manage multiple priorities and bias-for-action with exemplary results. Outstanding analysis and communication skills in writing and content development.

Benefits

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.