VP, Marketing

3 days ago

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TigerGraph

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🐯 Advanced Analytics and Machine Learning on Connected Data 🐯

Graph Analytics • Fraud Detection • Entity Resolution • Customer 360 • Knowledge Graph

201 - 500

💰 $105M Series C on 2021-02

Description

•Responsible for managing and establishing the KPIs for product marketing, digital and demand generation, marketing operations, PR/AR, and Brand/Communications •Develop integrated annual marketing plans, budgets and forecasts; supervise and communicate progress to the CEO and senior leadership •Lead all aspects of the creation and execution of highly targeted and coordinated marketing campaigns across a variety of digital and terrestrial marketing channels to drive brand awareness, qualified leads, new client growth, client retention and dedication. •Drive alignment across marketing and communications teams to develop campaign themes and content strategies that highlight TigerGraph’s differentiation. Partner with creative agency resources to develop required content for campaign results. •Lead all aspects of the development of customer engagement programs that lead to more personalized customer experiences and greater client dedication and loyalty. •Play a critical leadership role in migrating the Integrated Marketing team from traditional go-to-market approaches to more modern marketing methods (hyper targeting and personalization, omni channel, client journeys, real time testing and optimization, use of machine learning, etc.) •Work with internal and external partners to ensure performance tracking is in place to allow for real-time campaign optimization and report progress out to the marketing team and senior leaders •Working closely with senior sales leadership, to define demand gen and metrics to support regional business targets •Enhance data driven marketing model to improve marketing effectiveness that aligns to company revenue targets •Experience scaling and growing marketing team with efficiency and speed

Requirements

•15+ years of demonstrated ability as a proven leader in developing and implementing successful integrated B2B customer marketing campaigns that drive business outcomes •Minimum 10 years in a leadership role, managing a team and/or agency resources