Head of Customer Retention

September 7

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Description

• We are looking for a Retention Director to lead our retention marketing initiatives. • In this role, you will craft and execute strategies to retain and engage our existing customer base, driving revenue growth and increasing customer lifetime value. • We are seeking a candidate who is both a strategic leader and hands-on contributor—someone who excels in analyzing data and transforming insights into actionable plans. • You should be adept at understanding and anticipating customer needs to create a forward-thinking digital experience. • Experience in retention marketing, particularly within a rapidly growing startup environment, is highly preferred.

Requirements

• 5-7 years of experience in creating and executing retention and CRM strategies with a proven record of success, ideally within the CPG sector and at a high-growth startup. • Expertise in analyzing and improving retention metrics such as LTV, returning customer revenue, and subscription revenue and churn. • Strong communication and collaboration skills for effective teamwork and external partnership. • Experience with tools such as Klaviyo, Shopify, Recharge, and preferably Google Analytics. • Keen interest in understanding customer behavior to drive strategic decisions. • Action-oriented with a strong inclination for experimentation and learning. • Passion for high-performance lifestyles, with personal knowledge and curiosity about supplements and sports nutrition. • Design and copywriting experience is a plus. • Bachelor’s degree in psychology, economics, marketing, business administration, or a related field (Master’s degree preferred).