Senior Director, Field Marketing

August 20

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Fivetran

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Fivetran is the leader in automated data integration, delivering ready-to-use connectors that adapt to change.

Data Integration • ETL • data pipelines • ELT

1001 - 5000

💰 $565M Series D on 2021-09

Description

• Partner closely with Sales leadership to ensure alignment on priorities, build and evolve effective marketing plans that meet/exceed pipeline goals • Analyze market trends, competitive landscape and addressable market to guide regional priorities, with deep understanding of market and competitive environment • Develop and execute customer-driven, regional marketing strategies and programs to increase brand awareness, demand, pipeline, product usage, retention and expansion • Work closely with teams across Marketing to formulate and execute launches, integrated campaigns, and account-based marketing plans • Lead the teams that own execution for >100 events per year, including Fivetran-hosted events, 3rd party and partner conferences, field and executive events. Ensure seamless execution from concept to post-event analysis • Manage the Account-Based Marketing team, responsible for 1:1 and 1:few programs targeting strategic and enterprise customers and prospects • Closely monitor KPIs and metrics to measure program effectiveness. Analyze data to optimize programs and demonstrate ROI to senior management • Collaborate closely with Product Marketing to develop relevant messaging, positioning, and region-specific content plans • Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI • Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities • Hire and coach top talent. Recruit, train, and motivate a dynamic organization of marketing leaders and individual contributors, empowering them with the skills to meet and exceed KPIs.

Requirements

• 15+ years of Marketing leadership experience with a focus on partnering with regional Sales leaders to drive pipeline • 7+ years experience managing a team of 3+ members • Experience working for technology companies selling to global enterprises • Track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth with senior executive audiences • Deep understanding of event operations, agency management and industry standards for events targeting the enterprise segment • Ability to use data and analytics to drive decision-making as well as a consistent track record of delivering against pipeline targets • Experience fostering a high-performance team culture

Benefits

• 100% employer-paid medical insurance • Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off • RSU stock grants • Professional development and training opportunities • Company virtual happy hours, free food, and fun team-building activities • Monthly cell phone stipend • Recharge, reenergize, and pursue personal and professional goals with a 30-day paid leave after 5 years • Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.