Vice President, Marketing

August 17

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Karius

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Karius is a life sciences company focused on saving lives from infectious diseases.

Life Sciences • Diagnostics • Genomics • Data Science • Bioinformatics

51 - 200

Description

• Develop and implement comprehensive marketing strategies to drive growth and market presence, with a focus on product marketing. • Lead product marketing efforts, including go-to-market strategies, product positioning, messaging and life cycle management. • Coordinate and execute product launch strategies, collaborating with cross-functional teams. • Oversee, build, manage, mentor and coach a high performing marketing and customer experience team. • Oversee brand positioning and messaging to ensure consistency across all channels. • Lead initiatives to enhance the overall customer journey, ensuring high levels of satisfaction and retention. • Conduct market analysis to identify trends, customer needs, and competitive landscape, with a focus on product opportunities. • Drive digital marketing efforts, including SEO, SEM, social media, email campaigns, and content marketing. • Provide marketing support to the sales team, including the development of sales materials and training focused on product features and benefits. • Monitor and analyze marketing metrics to measure effectiveness and inform decision-making, with an emphasis on product performance. • Implementation of marketing campaigns that meet business objectives and drive leads and revenue. • Direct and Support market research collection, analysis and interpretation of market data for short and long-term market forecasts, and reporting related to marketing messaging, product development, evidence generation and customer targeting. • Develop and execute a multi-channel marketing strategy by leveraging customer insights and working closely with the field sales and medical teams, medical affairs, and other teams across the company. • Develop messaging, marketing materials, campaigns, and programs to facilitate product adoption and increase utilization. • Manage marketing budget and expenditures. • Maintain brand standards and ensure compliance across all marketing and communications channels. • Develop Corporate Communications Strategy. • Direct our sales targeting strategy based on customer and market insights. • Gain a deep understanding of the customer and generate new ideas to improve the customer experience and drive growth. • Become an expert in the clinical data and the “go-to” resource for our sales team for product-related questions. • Maintain strong relationships with our KOLs. • Effectively set KPIs and metrics that meet business goals. • Ensure adherence to regulatory guidelines for promotions. • Lead and manage corporate PR strategy, plan, and outreach. • Team with head of sales to lead new hire sales training, including development of agenda/materials and presentation of content. • Consistently keep a pulse on the latest developments in infectious disease and competitive activity, proactively educating sales and refining our strategy as necessary. • Develop and execute patient education strategy. • Travel within the US for meetings, training, and conferences.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred. • 12+ years of experience in marketing, with at least 5+ years in a senior leadership role. • Extensive experience in product marketing within the healthcare or life sciences industry required. • Previous experience as a VP or Senior Director preferred. • Highly motivated, results-driven attitude with entrepreneurial drive and a strong track record of success in marketing. • Strong desire to own the product, from crafting the strategy to rolling up your sleeves and executing the tactics.