Senior Growth Marketing Manager

August 10

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Kikoff

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The simplest credit-building solution out there: 0 fees, 0% interest, and no credit pull.

Fintech • Credit Building • Financial Services • Consumer Lending • Financial Wellness

51 - 200

💰 $30M Series B on 2021-06

Description

• Grow the number of users who join our program while keeping constant or improving our CAC/ROAS • Own campaigns hand-on-keyboard across multiple online and offline channels, strategize and develop creative with our in-house creative agency, hypothesize and prioritize tests through the funnel and autonomously drive growth for the business • Define, drive and measure KPIs for each campaign. • Continually design and execute AB tests to make the most effective campaigns. • Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.

Requirements

• 5+ years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines and budgets or a strong track record in an analytical academic discipline or structured and data-driven job. • Deep hands-on experience on digital paid channels such as Facebook, TikTok, SEM, or others. • Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles. • Exhibits strong bias to action. Moves fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail. • Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward. • Understanding of hypothesis driven A/B, multivariate and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing. • Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation. • Experience in a fintech business, or a D2C industry and SQL proficiency is a bonus.

Benefits

• Competitive pay based on experience • Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee! • Stock Options • Generous unlimited vacation policy to help you recharge