Senior Director of Product Marketing

July 31

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OpenGov Inc.

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Powering more effective and accountable government, the leader in cloud software for our nation’s cities and counties

Government Finance • Government Accounting • Management Reporting • Budgeting • Transparency

201 - 500

Description

• Develop and execute product marketing strategies to achieve business objectives and drive market leadership. • Define compelling messaging and positioning that differentiates OpenGov’s products in the marketplace. • Ongoing ownership of pricing, packaging, and key messages to maintain the success of current products, and launch new products in the market • Manage a team of results-drive product marketing managers, including effective prioritization, coaching, and accountability • Partner with the enablement team to train field sales, customer success, and partner teams on messaging, key differentiation, and how to convey the value of OpenGov • Lead the go-to-market planning and execution for product launches and updates, working closely with product management, sales, and marketing teams. • Conduct market research and analysis to understand customer needs, market trends, and competitive landscape. • Create high-impact marketing collateral, sales tools, and thought leadership content to support demand generation and sales enablement.

Requirements

• 8+ years experience in product marketing for B2B enterprise software companies • Strong people leader with a proven track record building and developing teams • Master story-teller able to distill complex technology into compelling messaging, positioning, and differentiation. • Experience working closely with sales on enablement initiatives. • Creative thinking and the ability to see where the market is headed before it gets there • Ability to drive alignment within marketing, across functions, and with senior leadership • Strong communication skills and ability to “own the room.” • Project management skills to relentlessly drive initiatives and programs to completion • Cross-functional collaboration skills and the ability to work in a fast-paced environment • Ability to understand new markets, solutions, and other information quickly