Director, Lifecycle Marketing

6 days ago

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Golden State Warriors

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The Golden State Warriors organization is a charter member of the National Basketball Association$1. .$1

501 - 1000

💰 Funding Round on 2010-11

Description

• The Golden State Warriors, Golden State Valkyries, and Chase Center are looking for a digital marketer to lead our Lifecycle Marketing efforts. • Design and implement comprehensive lifecycle marketing strategies to engage and retain fans through personalized and data-driven CRM campaigns across email, push notifications, and SMS • Oversee the creation and management of digital content for warriors.com, valkyries.com, chasecenter.com, and the Warriors and Chase Center mobile apps, ensuring accuracy and alignment with brand objectives • Develop and refine customer journey maps to ensure a seamless and engaging experience across all touchpoints • Collaborate with cross-functional teams to create and deliver integrated marketing campaigns that resonate with our diverse fanbase and drive organizational initiatives • Lead and mentor a team of CRM strategists and digital content creators, fostering a collaborative and innovative environment • Monitor campaign performance and provide insights and recommendations to optimize marketing efforts and enhance fan engagement • Implement advanced customer segmentation techniques to tailor marketing efforts and deliver personalized experiences to distinct fan segments • Continuously seek opportunities to introduce new marketing technologies and practices to improve campaign effectiveness and operational efficiency • Ensure all marketing activities comply with relevant regulations (CCPA) and adhere to industry best practices

Requirements

• Bachelor’s degree, preferably in marketing, or equivalent work experience • 7+ years of digital marketing experience, including senior level experience in lifecycle marketing; experience in both B2C and B2B environments is preferred • Experience building full-funnel campaigns that involves collaboration with a sales organization • Strong leadership skills with experience hiring, managing, and developing teams • Proficiency in Microsoft Office Suite; strong knowledge of CRM platforms (preferably Adobe or comparable) and web analytics tools; basic understanding of HTML, CSS, and experience with content management systems is a plus • Experience working with complex data warehouses and SQL experience preferred • Strong data and analytical skills; ability to interpret data and analytics to quantify and improve marketing results • Ability to build positive working relationships with clients and peers at all levels within the organization • Excellent written and verbal communication, service, resolution and presentation skills • Ability to balance multiple projects at once in a fast-paced work environment • A passion for sports and entertainment

Benefits

• Comprehensive Medical, Dental and Vision benefits for employees and dependents • Employer 401K match • Vacation, Summer Half-Day Fridays and a generous paid time off plan for pregnancy and parental leaves • Warriors home tickets, team store discount and more!